Official Viber Bulk Messaging: How Businesses Can Attract Customers Legally and Effectively

Viber is installed on almost every smartphone in Ukraine. People use it to chat with family, receive receipts, track parcels and read brand news. That is why official Viber messaging gives businesses one of the shortest routes to the customer: the message lands in an app people open dozens of times a day.

The numbers show the results. The Open Rate of Viber messages reaches 90%, while promotional emails often sit unread in the inbox. The customer sees the company name and logo, and a single tap on a button takes them to the website.

Businesses are increasingly moving communication from classic SMS to messengers. SMS remains a reliable channel, but it limits text length, cannot display images and does not let you brand the sender. A messenger removes these limits and turns a simple notification into a full-fledged sales tool.

Official Viber Messaging vs. Grey Messaging: What’s the Difference?

Grey Viber messaging is sent from regular accounts or through unofficial mass-sending software. It only looks cheap at the start. Viber detects bulk sending from unregistered senders and blocks those numbers, along with the entire chat history with customers. Recipients report spam, and the company name becomes associated with intrusiveness. Restoring a lost reputation is harder than registering a new number.

The official channel works differently. The company registers an alpha name, a verified sender name that Viber itself reviews and approves. The sender gets:

• a green verification checkmark next to the name;
• the brand logo in the chat header;
• a separate business chat that customers won’t confuse with messages from scammers;
• stable delivery with no risk of blocking.

Trust turns into concrete metrics: customers are more willing to open a message from a verified brand and more likely to follow the link. To avoid putting your account at risk and wasting your budget, it’s best to connect official Viber messaging for business right away through an accredited partner.

How Viber Bulk Messaging Works: Message Formats

Viber bulk messaging supports several message types, and each one solves its own business task. Together they cover the entire customer journey, from the first offer to delivery confirmation.

Transactional Messages

Transactional Viber messaging delivers service notifications that customers are expecting: order confirmations, one-time OTP codes for login or payment, delivery status, and reminders about an appointment with a doctor or specialist. These messages contain no advertising and reduce the load on the call center, since customers don’t need to call to find out where their parcel is.

Promotional and Marketing Campaigns

This is where Viber messaging shows its full potential. A single message combines text, an image and a button with a link. This makes it easy to announce promotions, show a product card with a price, bring customers back to an abandoned cart or invite them to a webinar. The customer taps the button and lands straight on the website, in the cart or on the booking page, with no copying of links or extra steps.

Cascade Messaging

A cascade protects against non-delivery. The SMS + Viber combination works like this: the system first sends the message via Viber, and if the recipient doesn’t have the app or an internet connection, it automatically sends the same content via SMS. The business gets maximum reach and pays for SMS only when the messenger fails. For OTP codes, delivery notifications and urgent reminders, this scenario is critical.

What Determines the Price of Viber Messaging?

The cost of a campaign consists of several transparent components, so the budget is easy to plan in advance.

You pay only for delivered messages. If a number isn’t registered in Viber or the message wasn’t delivered, you don’t pay for it. The budget goes only to real contacts with customers, and the report shows the exact number of paid deliveries.

Monthly guarantee fee for the alpha name. Rakuten Viber rules require a fixed monthly payment for each registered sender name. It keeps the channel active and secures it for your brand. Messages sent within this amount are usually counted toward the payment, so an active sender effectively doesn’t overpay.

Message type and volume. The price of a single message depends on its type, transactional or promotional, and on the total monthly volume. The more messages you send, the lower the unit cost.

Compared to SMS, Viber messaging often turns out to be more cost-effective. A single SMS holds only 70 Cyrillic characters, and the operator splits longer text into several paid parts. A Viber message holds up to 1,000 characters, an image and a button for the price of a single message. For the same money, a business conveys more information, shows the product visually and gets a higher conversion rate.

How to Launch Viber Advertising Campaigns in 4 Steps

You can launch Viber advertising campaigns without your own IT department. Just go through four stages.

1. Register an official sender name. Choose an alpha name and prepare your logo, company description and registration documents. The partner will submit the application to Viber and guide it through to approval.
2. Upload and segment your contact base. Work only with an opt-in base, meaning customers who have agreed to receive your messages. Divide the base by interests, purchase history or region: a personalized offer converts better than a generic one.
3. Create the creative. Write a short text with one clear offer, add a high-quality banner and a call-to-action button. Add a UTM tag to the button link so you can track clicks and sales in your analytics system.
4. Analyze the results. Check the number of deliveries, clicks and final conversion. Compare segments, texts and sending times so that every subsequent Viber campaign brings more sales.

Want to launch campaigns without mistakes or wasted time? Stream Telecom specialists will register your alpha name, set up the Viber + SMS cascade, help prepare the creative and connect analytics. You get a ready-made customer communication channel, and we take care of the technical side.