CALL TRACKING

Find out which ads
drive calls

Call tracking with end-to-end analytics for your business.

Connect phone inquiries with advertising sources. Evaluate campaigns by calls and, with CRM integration, by deals and sales.

3D white phone receiver with a magnifying glass and three floating square icons for search, cursor, and location on a blue background.

  • Online and offline advertising

  • Google Analytics

  • CRM

3D white phone receiver with a magnifying glass and three floating square icons for search, cursor, and location on a blue background.

What Call Tracking gives your business

See the call source

Understand which platforms and campaigns generate phone inquiries. Use this result when evaluating advertising.

Manage your budget

Compare spending with the number of inquiries. Identify areas worth scaling and campaigns that should be reviewed.

Connect marketing with sales

Add CRM results to call statistics to evaluate the customer journey through to purchase.

FROM ADVERTISING TO INQUIRY

The customer called.
You know where they came from.

Call Tracking links an incoming call to its advertising source using dedicated phone numbers.

Online advertising

Visits to your website from search, display, and targeted advertising.

Offline placements

Outdoor advertising, radio, television, and printed materials.

Clear connection to the call

Assign a number to a channel or show each visitor a number from a dynamic pool.

Choose the right analytics type

Three call tracking options for different advertising tasks.

Number for a source

Static

A separate permanent number is assigned to each selected channel.

Billboards, radio, TV, flyers.
Compare calls by placement.
Select numbers based on the number of sources.

Number for a session

Dynamic

A visitor is temporarily shown an available number from a prepared pool on the website.

Link the call to a website visit.
Source and campaign based on available data.
Pool size based on traffic measurement.

Both approaches together

Combined

Static numbers work for individual channels, while dynamic number replacement works on the website.

Combine online and offline advertising.
Different levels of detail for different tasks.
A complete view of advertising inquiries.

From a website visit to call data

This is how dynamic call tracking works.

A visitor arrives

A person visits your website from an ad or another trackable source.

Sees a replacement number

The system assigns a number from the pool and links it to the current session.

Calls your company

The incoming call reaches your team, while the source is saved in the statistics.

You analyze the result

You review the call data and send it to connected analytics systems and your CRM.

Data you can rely on

Where the inquiry came from, whether the conversation took place, and how it ended.

Source and campaign

Compare acquisition channels and advertising campaigns by inquiries. The level of detail depends on link tagging and the data available from advertising platforms.

Volume and duration

Evaluate the number of incoming calls and call duration. Compare periods and advertising activity.

Missed inquiries

Track how many calls went unanswered to discuss workload and incoming inquiry handling with your team.

Cost per inquiry

Compare advertising spend and calls for the same source and period. Cost data is required for the calculation.

Keywords

Use keyword data when it is available in ad tagging and provided by the advertising platform.

Deals and sales

Add deal statuses and amounts to calls through a configured CRM integration. Evaluate advertising contribution to revenue.

END-TO-END ANALYTICS

The call is the beginning.
The sale is the result.

Combine Call Tracking, Google Analytics, and CRM to follow the journey from an advertising inquiry to a completed deal.

  • The call event is sent to analytics.
  • The created deal is linked to the inquiry.
  • After the sale, the result and deal amount are transferred.
  • You match sources with the revenue received.

The set of transferred data depends on the CRM and configured integration. Cost and margin data are also required to evaluate return on investment.

One clear picture for the entire team

For marketers

Test advertising hypotheses using calls and sales results. Justify budget reallocation with real data.

For managers

See which channels generate inquiries and revenue. Discuss marketing and sales based on measurable results.

For the sales team

Take the advertising context of each inquiry into account and identify losses at the call-handling stage.

Call Tracking pricing for your advertising

Number rental + a license for each connected number.

LANDLINE AND 0800

Stream Tel Numbers

99
UAH/month · number rental

For selected advertising sources and the replacement number pool.

ADDITIONAL TO RENTAL

Call Tracking License

125
UAH/month · number rental

Mobile operator numbers in Stream Telecom.

MOBILE NUMBERS

Kyivstar, life, Vodafone

+65
UAH/month · per number

Added to the cost of each number used for call tracking.

How many numbers does your website need?

For dynamic replacement, we will measure traffic; for static tracking, we will define the list of sources. Based on this, we will prepare a connection cost estimate.

Launch with Stream Telecom support

We will help you choose the right setup and verify the data before launch.

01

Discuss the task

You tell us about your website, advertising, phone numbers, and CRM.

02

Measure traffic

We provide code to measure website traffic and determine the required pool size.

03

Configure tracking

We connect numbers, website number replacement, and agreed integrations.

04

Verify the result

We make test calls and check how the sources appear in analytics.

CALL TRACKING FOR YOUR BUSINESS

Find out what is behind
every call.

We will start with your advertising channels and goals.

We will choose the setup and calculate the cost

We will discuss the type of call tracking, required numbers, and integration with your systems.

ANSWERS BEFORE CONNECTION

Frequently Asked Questions about Call Tracking with End-to-End Analytics

Call Tracking is a system that shows how effectively your advertising generates calls. It tracks visits from search results, paid ads, social media, or specific advertisements. Call tracking is useful for businesses where leads come by phone, such as salons, clinics, service centers, developers, and agencies. It allows you to analyze which channels actually generate revenue.

Call Tracking is a tool that identifies the source of every phone call. It helps you understand whether your advertising is actually working or simply wasting budget.

The Call Tracking system replaces the phone number shown on the website depending on the channel that brought the visitor. One visitor may see a number assigned to paid search, while another sees a number linked to an organic search result. When the customer calls, Call Tracking records the traffic source. It helps collect detailed call statistics, including the number of inquiries from each channel, the keywords that generated calls, and other data. As a result, the company receives objective information about its marketing performance.

Call tracking is valuable for marketing and sales teams. It shows whether advertisements bring high-intent customers or only unproductive calls. Managers can listen to call recordings, evaluate communication quality, and identify weak points that affect overall conversion and service quality.

The core principle of Call Tracking is number substitution. The system assigns a unique phone number to each advertising channel. A customer who reaches the site from a Google ad sees one number, while a visitor from Instagram sees another. After the call, it becomes clear which channel generated the inquiry.

Call Tracking can be easily integrated with analytics systems such as Google Analytics and CRM platforms. Call information is automatically added to reports. You can see which traffic source brought the customer, how long they stayed on the website, and which pages they viewed. This combines online and offline data into one complete picture.

In addition to tracking, call tracking collects detailed statistics, including the total number of calls, call duration, and missed calls. The interface shows when call volume is highest, which managers respond faster, and where customers may be getting lost.

There are several types of website call tracking, each designed for different tasks and traffic volumes. The selected Call Tracking format affects both the service cost and the accuracy of analysis. With Stream Telecom, you can connect the following types of Call Tracking:

  1. Static Call Tracking is a simple and affordable option. The system assigns a unique phone number to each advertising source. For example, one number can be used for outdoor advertising, another for flyers, and a third for a banner on an external website. The number remains unchanged, so when a call comes in, the source is immediately clear. This option is suitable for smaller projects with a limited number of channels and moderate call volume.
  2. Dynamic Call Tracking is more flexible and precise. Phone numbers are substituted in real time for each new website visitor. When a visitor enters the site, the system assigns an available number. If the visitor calls, the system records the exact source, including the keyword or advertisement that generated the visit. This provides maximum detail, especially when used with UTM tags. It is suitable for companies with active paid advertising and high website traffic.
  3. Combined Call Tracking uses both formats at the same time. For example, static tracking can be used for offline sources such as business cards, outdoor advertising, and radio, while dynamic tracking is used for the website and online advertising. This approach helps cover all channels without unnecessarily increasing the number of phone numbers.

Regardless of the format, the goal of Call Tracking is to accurately identify where each call came from. You can then compare which channels perform best, for example 60% from Google Ads versus 15% from SEO, see where the budget is being spent, and improve advertising campaigns.

It is important to configure Call Tracking correctly. The system works together with UTM tags added to advertising links, allowing it to determine exactly where the customer came from. Detailed attribution is especially useful for larger advertising budgets and complex campaigns. If a campaign consumes a large budget but produces very few calls, that is a clear signal to revise the strategy. You can also calculate the cost per call for each channel and evaluate overall advertising profitability.

The collected data makes it possible to identify effective and unprofitable sources. For example, social media advertising may generate a lot of traffic but very few calls, while a simple search ad may produce steady revenue. Without call tracking, it is difficult to reach these conclusions because the information gets lost in aggregated statistics.

The business gets a clear view of where its audience comes from. Call Tracking helps manage the advertising budget more precisely, strengthen profitable channels, and eliminate ineffective ones. As a result, marketing decisions are based on measurable data.

Stream Telecom Call Tracking combines reliable service performance, accurate analytics, and easy setup. Its key advantages include the following.

System reliability

The system accurately tracks calls from the website, instantly identifies the traffic source, and records conversations. Reports provide a complete view across all channels, with data processed in real time.

Fast setup

Call Tracking can be connected within 1–2 days. There is no need to spend time dealing with technical details. Stream Telecom specialists handle the setup, and access to the analytics dashboard is provided immediately after activation.

Integration with IP telephony and CRM

The service integrates easily with cloud-based and popular communication systems. Calls are automatically added to the customer record, while managers can listen to call recordings and see the source of the inquiry.

Stream Telecom provides technical support that can quickly answer your questions. You can learn how Call Tracking works or get advice on service pricing.

The company also provides a Service Level Agreement (SLA) with guarantees for service stability and response times.

Stream Telecom specialists will explain how to connect Call Tracking and launch the service. The process consists of several steps:

  1. Number setup. Phone numbers are reserved for different channels, including mobile, city, or 8-800 numbers.
  2. Website code installation. Specialists add a script that substitutes the phone number depending on the traffic source.
  3. Analytics setup. Integration with Google Ads, CRM, and other systems.
  4. Launch. After testing, the service starts tracking calls and displaying reports.

Call Tracking supports several configuration options, from basic channel-level tracking to advanced analytics that includes campaigns and keywords. The appropriate setup is selected based on the business requirements.

You can also choose where calls should be routed, whether to an internal company extension or external channels, including IP telephony. This makes it easier to distribute the call load between departments and branches.

Pricing for Call Tracking packages depends on traffic volume. The cost of Call Tracking is affected by the following factors:

  • number of tracking phone numbers;
  • traffic volume;
  • analytics depth (by channels, campaigns, and keywords);
  • type of phone numbers (mobile, city, national);
  • additional features (call recording, integrations, statistics).

For example, a company advertises in search engines and social media and needs to track calls from four channels. Four phone numbers and basic analytics may be sufficient. Such a package will cost less than dynamic Call Tracking for a high-traffic real estate agency. CRM and telephony integration, together with at least 10 tracking numbers, can significantly increase the price.

A free version of Call Tracking is available to new Stream Telecom customers. After activation, you can test number substitution and review reports before deciding whether to order the full-featured service.

Submit a request on the website and connect Stream Telecom Call Tracking to start using detailed and accurate analytics. Start monitoring your calls today by requesting a demo version.

It is a way to determine which advertisement generated a phone call. The system uses separate phone numbers and links incoming calls to advertising channels or website visits.

Static tracking is suitable for comparing individual advertising placements. Dynamic tracking is better for detailed website inquiry analysis. If you use both scenarios, they can be combined. We will help you choose the right setup based on your channels and traffic volume.

The required number is determined after measuring traffic and defining the number substitution rules. For dynamic tracking, the load on the number pool is considered, including simultaneous website visits. For static tracking, it depends on how many separate sources need to be distinguished.

Yes. A dedicated permanent number can be assigned to each selected advertising placement. Calls to that number will be linked to the corresponding advertising source.

The cost consists of the rental fee for the selected phone numbers and the Call Tracking license for each number. The final price depends on the type and number of phone numbers, telephony configuration, and selected service components. We will prepare a proposal with the billing period and full terms.