CRM system is a program for optimizing business processes and customer relationship management. In addition to a single customer base, which is always relevant and available to any of the managers, the CRM system allows you to save a complete history of communication with customers, increase sales, install a filter system, manage the movement of customers through the sales or service funnel, schedule workloads, form strategies, and much more.
The goal of CRM is to unite the work of departments and act simultaneously at the level of marketing, sales and service. It can supply a company with a steady stream of leads (requests), help increase sales and create a positive customer experience.
Now that you know what a CRM system is not in the language of Wikipedia, but in the language of business, it’s time to talk about its unlimited possibilities.