Bulk RCS Messaging
RCS (Rich Communications Services) is a new Google communication standard that has come to replace SMS. It allows you to send the following to Android devices:
- messages with multimedia;
- add carousels and action buttons;
- receive detailed reports.
Why is RCS messaging a relevant channel for customer communication?
See what RCS business messages from Stream Telecom look like
Benefits of bulk RCS messaging
Verification
Brand registration allows you to receive a verification checkmark and make your messages stand out from the crowd. Customers will understand that they are receiving messages from a verified company.
Company information
RCS messaging allows you to edit the sender name. You can add a logo, profile cover, company description, website link, and contact details.
Built-in app
Google has added RCS to the standard Messages app on Android, where regular SMS messages are received. Your customers do not need to download a separate app, as they do with Viber, to receive next-generation messages.
SMS fallback (cascade)
If a customer’s device does not support Google RCS, a regular SMS can be sent. This allows you to deliver an important message to every customer.
Try all the features of RCS messaging today
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What you get with RCS messaging
Record-fast response to your requests
up to 10 minutes. Providing a solution to the issue — up to 30 minutes.
Confidence in uninterrupted service operation.
Custom improvements tailored to your requests.
No suitable solutions on the market? We will help implement your unique idea.
Service price including VAT
RCS messaging
UAH 1.49
per delivered message
How to start using RCS business messaging?
Connection, setup, and training take from 3 days. Alpha name registration takes up to 21 business days.
Connection request
RCS Agent registration with Google and operators
Creating an account on our platform
Signing the contract and paying for services
You may have these questions
RCS messaging is a modern message format that has replaced classic SMS. Notifications are sent through the mobile network while supporting multimedia features — images, videos, call-to-action (CTA) buttons, product cards, and logos.
The main difference from messengers is that users do not need to install a separate app to receive messages. Multimedia RCS messaging works on most modern Android smartphones and is displayed immediately in the standard format. As a result, customers receive brighter, more informative, and more engaging content, while businesses get new communication opportunities.
Advantages of interactive RCS messaging compared to SMS and Viber
Compared to familiar ways of sending information, connecting RCS messaging for business provides a number of advantages:
- Branded sending. The message is displayed with the company logo and name. This increases recipient trust.
- CTA buttons. For example, buttons such as “Go to website”, “Request a call”, or “Pay”. The customer can immediately complete the target action.
- The ability to expand content in real time. You can add images, videos, and product cards. The message looks like a mini landing page inside the chat.
- Reports and delivery statuses. It is easy to track message sending and read times. This option simplifies counting customers who clicked the buttons.
- Bulk RCS messages have compared to regular SMS and Viber campaigns, a higher conversion rate. The service does not require downloading apps. The standard messenger preinstalled on the smartphone is enough.
Where interactive RCS messaging is used
Interactive RCS messaging is suitable for business tasks in various industries. It is used for appointment reminders, delivery notifications, or upcoming payment reminders. Customers see the information on time and can respond quickly.
Product advertising campaigns look modern and attract attention. You can add a photo, description, and a button redirecting to the website or order form to the product card. Request confirmations with details and the ability to immediately go to tracking or payment help the customer feel in control of the process. Surveys and polls allow you to collect feedback without calls or extra links. Personalized offers with a direct transition motivate customers to use a promotion or special discount directly from the chat.
Examples of RCS messages with buttons and images
Modern RCS messaging for business resembles a mini landing page. For example, a customer receives a message with a bright product photo, company logo, short text, and a “Buy” button. This format may look like this: [Product image] “Season’s new arrival — stylish headphones. High sound quality and comfortable wearing.” [Buy] [Learn more].
This is what a modern campaign looks like — one that actually works and brings more conversions.
Another example is a notification with buttons for choosing a service: “Reminder about your consultation appointment. Choose a convenient time.” [Book] [Call me back].
App-free communication makes these messages accessible to a wide audience, while button integration speeds up interaction.
How to launch an RCS campaign through Stream Telecom
Connecting RCS messaging is carried out according to the following process:
- Approval of information and multimedia file types. Together with the client, the Stream Telecom team works through the text, content, and button placement.
- Approval of the branded profile. The logo and sender name are included so recipients see a trusted source.
- Template creation. Images, texts, and buttons are adapted for the target audience.
- Uploading the customer database. A list of phone numbers that will receive messages is integrated into the personalized RCS campaign.
The launch is accompanied by monitoring and detailed reporting. Customers see delivery and interaction statuses, while the business receives a full analysis of the actions performed. All communication takes place without additional apps, which significantly expands audience reach.
Why choose Stream Telecom’s RCS messaging service
Stream Telecom offers new technologies for interactive RCS messaging. This tool makes a business stand out from competitors. Customers receive support and consulting at every stage — from scenario development to results analysis. The sender is verified. This ensures reliability and increases recipient trust.
Our system scales for different tasks — from small businesses to large campaigns. Full analytics are available to help evaluate the effectiveness of the RCS messaging service and improve communication. CRM and API integration makes it possible to automate processes and combine them with other communication channels.
All capabilities of an RCS mobile marketing campaign can be tested and configured together with Stream Telecom specialists. It is a modern business tool that helps achieve more conversions and build communication without apps!
RCS campaigns have revolutionized the world of SMS because they provide a richer messaging experience similar to messengers. Here are several reasons why advertising campaigns in Google messages can be useful for businesses:
- More interactive content. Unlike regular SMS, Android messaging allows you to send rich content such as images, GIF animations, videos, carousels, quick-access buttons, and more. This makes communication more interesting and attractive for recipients.
- Improved customer experience. Brands can use official RCS messaging to send receipts, order confirmations, delivery information, and more.
- Works via the Internet. RCS messages are delivered via the Internet, not through the GSM network, which ensures more reliable message delivery.
- Personalization. The capabilities of RCS messaging make it possible to create personalized messages based on the recipient’s preferences and behavior.
Overall, bulk RCS messaging offers a more effective and engaging way to interact with customers compared to traditional SMS.
RCS messaging to your own database is useful for businesses that want to improve customer communication and provide a new experience of interacting with the company. Here are a few examples of who this service may suit:
- Retail. Stores and brands can use Google messaging to send notifications about sales, offers, new arrivals, and more, as well as to process orders and provide delivery information.
- Service industry. This includes hotels, restaurants, car services, and more. They can use advertising messages on Android for promotions, booking reminders, order confirmations, and more.
- Financial services. Banks, insurance companies, and other financial institutions can use RCS to send receipts, transaction notifications, account balance information, loan offers, and more.
- Tourism and hospitality. Travel agencies, airlines, hotels, and tour operators can use bulk RCS campaigns to send booking information, flight reminders, travel offers, and more. By adding colorful images to your campaign, you can significantly increase conversion from sales of last-minute tours.
- Medical and healthcare services. Medical clinics, insurance companies, and other healthcare businesses can use bulk RCS messaging for appointment reminders, sending test results, providing information about medicines, and more
This is only a brief overview of the business sectors that can use RCS for communication. Almost any business that wants to improve customer communication and provide a more interactive experience can use RCS messaging in its marketing strategy.
When creating RCS messages, the following rules must be followed:
- Recommended multimedia aspect ratio: 2:1, 16:9, 7:3
- Image: jpeg, jpg, gif, png
- Video: h263, m4v, mp4, mpeg, mpeg4, webm
- File size: image up to 2 MB, video up to 10 MB
- Number of characters in one message — 1000
Viber messaging is a great tool for business. In many ways, they are similar. The main competitive advantages of RCS are:
- Product card carousel. Here you can scroll through attractive content with images, texts, and buttons. This provides higher conversion compared to a static option.
- A wide variety of quick actions. The actions offered in RCS far exceed Viber. You will have up to two buttons per card. Each button offers several quick actions:
- Quick reply in chat.
- URL link (opens in the browser).
- Adding a calendar event.
- Data about the user’s current geolocation.
- Map view (coordinates are provided).
- Dialing a number.
- Price. One RCS SMS costs from UAH 0.75, compared to UAH 1 for Viber.
- More detailed company information. You will have more fields available for setting up your business profile:
- Brand logo.
- Character image (profile cover).
- Company description.
- Website link.
- Email contacts (more than one).
- Contact phone numbers (more than one).
- Color variations for chat dialogs.
- Link to terms of service.
- Link to privacy policy.