Targeted SMS Campaigns

Send messages only to people who are genuinely interested in your product — even if you do not have your own contact database.

  • Precise reach of your target audience: gender, age, location, interests
  • Pay only for delivered SMS to active numbers
  • No IT skills needed — we do all the work for you

Who are Targeted SMS campaigns suitable for?

Small businesses

  • Increase sales with minimal costs
  • Attract new customers to online and offline businesses
  • Expand your database for future sales

Medium-sized businesses

  • Pinpoint audience reach and budget optimization
  • Find employees, partners and suppliers
  • Run personalized communications

Corporations

  • Strengthen advertising activity through an SMS service
  • Compliance with standards and laws, no spam
  • Run promotions based on customer needs

Digital agencies

  • Access large operator databases without bureaucracy
  • Optimal allocation of the marketing budget
  • Launch SMS campaigns for different customer groups

Benefits of SMS marketing for business

Whitelisted database of 32 million subscribers

Operators collected the database of active subscribers themselves. Customers gave consent to receive promotional messages. No spam.

SMS targeting by 100+ parameters

More than 100 characteristics are available to build a customer profile, such as gender, age, interests, time and more.

Look-alike model

Using Big Data analytics, the system selects users whose parameters are similar to your contact database.

Geotargeting

Campaigns by selected territory: region, district or city. Coverage radius up to 500 meters from your business, depending on the location.

Sending speed from 100 SMS/sec

The campaign is fully automated. Once customer segments are created, messages are sent in real time.

Reports

On the day of the SMS campaign, you receive delivery reports and can assess its effectiveness and conversion.

Data set for segmentation

Demographic data

Gender
Age
Children

Technology

Device OS
Device
Messenger user
Internet user

Geography

Home and work areas
Main locality
Travel within Ukraine
Travel abroad
Most visited places
Interested in travel and tourism

Interests

Interested in sports
Interested in online games
Movie lovers
Music lovers
Fashion lovers
Interested in online shopping

Lifestyle

Type of transport used
Car owners
Office workers
Pet ownership

More than 100 characteristics in total

Professional headshot of a smiling woman with long brown hair, wearing a black blazer, white top, and a black beaded necklace.

Yuliia Makhiboroda

Head of Mobile Marketing

Stream Telecom — Your digital partner

Setting up an effective SMS campaign and finding your target audience is not an easy task. That is why we take care of all the routine work: approving templates with the three largest mobile operators in Ukraine, resolving technical issues and ensuring legal compliance. You do not need to get into the details — just launch the campaign and receive audience response.

Stages of launching your targeted campaign

We get on a call and discuss your task
We prepare a brief with the main characteristics of your target audience
Business analysts verify the data and build the database
We launch the message campaign and receive a report

Connect SMS Targeting from Stream Telecom

And send messages to potential customers using mobile operator databases

View case studies — clear examples of solved tasks

Кейс 1: Магазин спортивной одежды Задание Магазин спортивной одежды в Днепре столкнулся с низкими продажами.
Решили провести рассылку через СМС для привлечения новых клиентов. 1. Трудности. Узкая аудитория: женщины 18-35 лет, интересующиеся спортом + необходимость
точного геотаргетинга в Днепре. 2. Решили использовать комбинацию следующих параметров: пол: женский; - гео: Днепр; - интересы: спортивные трансляции, фитнес-блоги;  - поведение в сети: посещение спортивных магазинов. 3. Дополнительно добавили разные тексты и промокоды для A/B тестирования. Что сделали Результат - Рассылка отправлена 2 300 абонентам. - Перешли по ссылке 480 человек (21%). - Совершили покупку 94 клиента (4,1% конверсии). - ROI — 390% Кейс 2: Доставка суши Задание Сеть суши доставок открывает новый филиал на Подоле. Нужно оповестить об этом целевую
аудиторию в данном районе. 1. Трудности: высокая конкуренция в районе + необходимость выделиться. 2. Решили использовать target sms на такую ЦА:  - гео: Подол, радиус до 2 км; - интересы: доставка еды, азиатская кухня; - время рассылки: 11:00-13:00 и 18:00-20:00. 3. Дополнительно предложили клиенту провести акцию «Скидка 30% на первый заказ» для привлечения
новых лидов и увеличение конверсии с чека. Что сделали Результат - Рассылка отправлена 1 800 абонентам. - Активировали промокод 270 человек (15%). - Средний чек новых клиентов 600 грн. - ROI — 1350% Кейс 3: Выступление группы в кафе Задание Кафе в Харькове проводит вечера живой музыки по пятницам.
Нужно увеличить количество посетителей в этот день. 1. Трудности. Узкий временной промежуток (рассылка за 3 часа до события) + специфическая аудитория. 2. Решение. SMS таргетинг по параметрам: - гео: центр Харькова; - радиус: до 1 км; - возраст: 21-45 лет; - интересы: джаз, мероприятия в кафе; - время отправки сообщений: 17:45. Что сделали Результат - Рассылка отправлена 950 абонентам. - Посетили мероприятие 85 гостей. - Общая выручка за вечер ≈ 72000 грн.

What you get with Targeted SMS

Personal support

  • We personally manage your project from the first call to the result.
  • Response to your requests within 5 minutes, issue resolution within 20 minutes.
  • We provide text recommendations and more than 1,000 message templates.

A technical partner

  • We are a national operator and technical partner of mobile operators in Ukraine.
  • We work only with a whitelisted number database, no spam.
  • We handle the routine work of launching campaigns.

Payment for the result

  • We send SMS only to active numbers.
  • No hidden fees or service overpayments.
  • Payment only for delivered messages.

Create your successful SMS advertising campaign today

We approve templates with three operators at once
We handle the bureaucracy and technical details
You pay for the result, not the process

You may have these questions

A targeted SMS campaign is the sending of messages to filtered customer categories. Database segmentation takes audience interests and characteristics into account. This approach increases response rates because people receive relevant offers.

A mass SMS campaign can work with filters, while a regular campaign is sent to the entire database. In the first option, you can choose gender, city, purchases or activity. As a result, the message reaches the target more accurately and increases conversion.

The mechanism of a targeted SMS campaign is based on customer data. CRM, geolocation, purchase history and funnel actions are used. Audience behavior in the system undergoes detailed analysis. As a result, SMS messages are sent only to relevant segments.

The cost of an SMS campaign for business is formed based on several parameters. Database size, segmentation depth, sending frequency and additional services all matter. The more precise the setup, the higher the price per contact.

Yes, Stream Telecom provides the option to run mass SMS campaigns. You can upload your own numbers and segments. This is convenient for companies that already have a customer database and configured recipient groups.

The SMS campaign service has certain restrictions. The law prohibits night-time sending — a “quiet period” applies. You can also control frequency so messages do not look like spam.

Targeted SMS campaigns are suitable for businesses of any size. They are used by local companies, online stores and large chains. This is an effective tool for promoting goods and services.

SMS campaigns for business are 100% legal. Lifecell, Kyivstar and Vodafone are the largest operators in Ukraine, with 32+ million subscribers combined. Their databases for SMS advertising are collected through:

  • consents when activating tariff plans;
  • promotions;
  • mobile applications.

Operators comply with the Laws of Ukraine “On Information” and “On Personal Data Protection” and do not transfer or sell subscribers’ personal data to third parties, including call recordings, SMS/MMS texts or browsing history. All Big Data analytical models are built using depersonalized and encrypted data.

 

We are already connected to the systems of Lifecell, Kyivstar and Vodafone. You do not need to spend weeks registering and approving everything in three separate accounts and systems — we will do it in 1 day. Operators trust us, as do 50+ of our clients.

  1. SMS text: Latin characters, maximum message length 160 characters. Cyrillic characters, maximum message length 70 characters.
  2. The message text must comply with Ukrainian legislation.
  3. You must provide a callback number for the help center, where subscribers can clarify information or opt out of automated SMS campaigns to their numbers.

It all depends on your task. On average, the timelines are:

  • Up to three days to discuss your task and complete the brief.
  • Up to three days for operator data approval.
  • One day to launch the SMS campaign using the database and receive the report.

From 1 day if the template is approved by the operators. Up to 3 days if edits are needed.

  • Deliverability is 100%: operators guarantee delivery if the number is active and the subscriber is within coverage.
  • You pay only for delivered SMS. If the SMS campaign software confirms non-delivery, we do not charge for those messages.
  • If the phone campaign does not pass operator moderation, for example because of spam-like wording, we will help rewrite the text for free and provide ready-made templates.

You receive an Excel report: campaign date, number of sent/delivered SMS, price per SMS and total campaign cost.

For more detailed analytics, you can connect third-party services to track the effectiveness of UTM tags and use temporary promo codes.

Accuracy depends on the data operators provide for targeting:

  • SMS campaign by geolocation: maximum accuracy at city/district level.
  • Age/gender: about 70–80% accuracy, based on subscriber profile data.
  • Sending time: 100% accuracy — you choose the hours.

How we do it:

  • Operators filter their databases according to your criteria.
  • You receive a reach report before launch so you can adjust the parameters.

Tip:

  • Start with broad targeting, for example the whole city, then narrow it based on report data.
  • Use A/B tests: send different messages to two audience groups.

No. This information is confidential and belongs to the operators, so in the report you receive only a number range in the format +38 096 700-XX-XX.

SMS advertising will be sent to mobile operator subscribers who have consented to receive messages. Operators take numbers for campaigns from their own subscriber databases of users who agreed to receive advertising. These numbers are not stored by Stream Telecom.

You do not need to additionally obtain subscribers’ consent to send SMS on behalf of your company. Campaigns use numbers from mobile operator databases. The SMS service sends messages only to subscribers who have consented to receive advertising. Most often, such consent is given before using operator services.

At the moment, the SMS sending service works only for subscribers of Ukrainian mobile operators. According to operator requirements, your business must also be registered or have a representative office in Ukraine.