Targeted SMS mailing

Send messages only to those who are truly interested in your product. Even if you don’t have your own contact base.

  • Precise coverage of the target audience: gender, age, geo, interests
  • Payment only for delivered SMS to active numbers
  • No IT skills required, we will do all the work for you

Targeted SMS mailing

Send messages only to those who are truly interested in your product. Even if you don’t have your own contact base.

  • Precise coverage of the target audience: gender, age, geo, interests
  • Payment only for delivered SMS to active numbers
  • No IT skills required, we will do all the work for you

Who is Targeted SMS suitable for?

For small businesses
  • Increasing sales with minimal costs
  • Attracting new customers to online and offline business
  • Expanding your base for subsequent sales
For medium-sized businesses
  • Targeted audience coverage and budget optimization
  • Search for employees, partners, suppliers
  • Conducting personalized communications
For corporations
  • Increasing advertising activity via SMS service
  • Compliance with standards and laws, no spam
  • Conducting promotional campaigns based on customer needs
For digital agencies
  • Access to large operator databases without bureaucracy
  • Optimal distribution of the marketing budget
  • Launching SMS mailings for different groups of clients

Benefits of SMS Marketing for Business

White base of 32 million subscribers

The operators themselves collected a database of active subscribers. The clients agreed to receive advertising mailings. No spam.

SMS targeting by 100+ parameters

To create a client portrait, there are more than 100 characteristics to choose from, such as gender, age, interests, time, etc.

Look-alike model

The system uses Big Data analytics to select users with similar parameters to your contact base.

Geotargeting

Mailing to the selected territory: region, district, city. Coverage radius up to 500 meters from your business (depending on location).

Sending speed from 100 SMS/sec

The mailing is fully automatic. It is enough to form customer segments and messages are sent in real time.

Reports
On the day of SMS mailing, you receive delivery reports and will be able to evaluate their effectiveness and conversion.

Dataset for segmentation

Demographic data

Gender
Age
Children

Technologies

OS device
Device
Messenger user
Internet user

Geography

Home and work areas
Main settlement
Traveling in Ukraine
Travelling abroad
Most visited places
Interested in travel and tourism

Interests

Interested in sports
Interested in online games
Movie lovers
Music lovers
Fashion lovers
Interested in online shopping

Lifestyle

What kind of transport does he use?
Car owners
Office workers
Presence of pets

In total, more than 100 characteristics

Head of SMS Department

Stream Telecom — Your digital partner

Setting up an effective SMS campaign and finding your target audience is not an easy task. That is why we take on all the routine: we coordinate templates with three of Ukraine’s largest operators, resolve technical issues and ensure legal purity. You do not need to delve into details – just launch a campaign and receive a response from the audience.

Steps to Launching Your Targeted Mailing

Let's call each other and discuss your task
We form a brief with the main characteristics of your target audience
Business analysts check the data and form a database
We start sending messages and receive a report

Connect SMS targeting from Stream Telecom

And send messages to potential clients using the mobile operator database

Look at the cases – visual examples of solved problems

Create your successful SMS advertising today

We will coordinate templates with three operators at once
We take care of the bureaucracy and technical details
You pay only for the result, not the process.

You may have these questions

SMS mailings for business are 100% legal. Lifecell, Kyivstar and Vodafone are the largest operators in Ukraine with 32+ million subscribers between them. Their databases for SMS advertising are collected through:

  • consent when connecting tariffs;
  • promotions;
  • mobile applications.

Operators comply with the Laws of Ukraine “On Information” and “On the Protection of Personal Data” and do not transfer or sell subscribers’ personal data, including call recordings, SMS/MMS texts and browser history to third parties. All analytical models using Big Data are built on the basis of non-personalized and encrypted data.

We are already connected to Lifecell, Kyivstar and Vodafone systems. You do not need to spend weeks on registration and approval in three personal accounts (different systems) – we will do it in 1 day. Operators trust us, as do 50+ of our clients

  1. SMS text: Latin, maximum message length 160 characters. Cyrillic, maximum message length 70 characters.
  2. The message text must comply with the laws of Ukraine.
  3. You must provide a callback number for the help center, where subscribers can clarify information or opt out of automatic SMS sending to their numbers.

It all depends on your task. On average, the following deadlines:

  • Up to three days to discuss your task and fill out the brief.
  • Up to three days for the operator to approve the data.
  • One ​​day to launch an SMS mailing to the database and receive a report.

From 1 day — if the template is approved by the operators. Maximum 3 days if edits are needed.

  • 100% deliverability (operators guarantee delivery if the number is active and the subscriber is in the coverage area).
  • You pay only for delivered SMS. If the SMS sending program confirms non-delivery of SMS, we do not charge for them.
  • If the telephone mailing does not pass the operator’s moderation (for example, due to spam), we will help rewrite the text for free and provide ready-made templates.

You receive a report in Excel format: mailing date, number of sent/delivered SMS, price of one SMS and cost of the entire mailing.

For more detailed analytics, you can connect third-party services to track the effectiveness of UTM tags and use temporary promo codes.

Accuracy depends on the data that operators provide for targeting:

  • SMS distribution by geolocation: As accurate as possible (city/district level).
  • Age/gender: Accuracy ~70–80% (data is taken from subscriber profiles).
  • Sending time: 100% accuracy (you choose the hours)

How we do it:

  • Operators filter their base by your criteria.
  • You receive a coverage report before launching to adjust the parameters.

Tip:

  • Start with a broad target (e.g. an entire city), then narrow it down based on data from reports.
  • Use A/B testing: send different messages to two audience groups.

No. This information is confidential and belongs to the operators, so in the report you only get a range of numbers in the format +38 096 700-XX-XX.

SMS advertising will be carried out to subscribers of mobile operators who have given consent to receive messages. Operators take numbers for mailing from their own subscriber databases who have given consent to receive advertising. These numbers are not stored in Stream Telecom.

You do not need to additionally obtain consent from subscribers to send SMS on behalf of the company. Numbers from the databases of telecom operators are used for mailing. The SMS service sends messages only to those subscribers who have given consent to receive advertising. Most often, such consent is given before using the services of operators.

At the moment, the SMS sending service works only for subscribers of Ukrainian telecom operators. According to the requirements of the operators, your business must also be registered or have a representative office in Ukraine.