StreamSMS · targeted campaigns

Targeted
SMS campaign

Find new customers by geography, interests, and audience profile — even without your own phone number database.

Need an audience. Audience segment selected for your offer.
Team support. From briefing to delivery report.
Transparent budget. Pay only for delivered SMS.

Stream Telecom targeted SMS campaign: messages for a selected audience

For your business

Who can benefit from targeted SMS?

Small businesses

Invite people nearby to your store, café, or salon. Tell them about an opening or a special offer.

Mid-sized businesses

Promote specific products and services to relevant segments. Test audiences and offers.

Large companies

Plan campaigns for different regions and consumer groups. Combine SMS with other marketing channels.

Digital agencies

Add SMS targeting to your clients’ campaigns. Involve the Stream Telecom team in preparation and launch.

Channel benefits

Fewer random contacts.
More attention to your offer.

Mobile operator audience

Reach a new audience without buying a phone number database. The campaign segment is selected according to agreed criteria.

Parameter-based targeting

Combine geography, demographics, and interests. We confirm which criteria are available for each specific campaign.

Look-alike audiences

Find potential customers who resemble your existing buyers. We agree on the availability and terms of this targeting at the start.

Geotargeting

Target the required city, district, or area near your business. We verify geography and segment size before launch.

Supported launch

We help prepare the message, approve the materials, and choose the sending time.

Delivery report

Receive data on delivered SMS. To measure response, use a dedicated link or promo code.

Audience selection

Who exactly should see your offer?

Start with your ideal customer profile. We will help turn it into available targeting criteria.

Demographics

Age, gender, and other available audience characteristics.

Technology

Device type, operating system, and digital habits.

Geography

City, district, visits to specific locations, and travel patterns.

Interests

Sports, shopping, entertainment, fashion, and other categories.

Lifestyle

Transport, leisure, and available behavioral characteristics.

Criteria combinations

For example: target city + age group + interest in your category.

The set of parameters and available reach depend on the mobile operator and campaign terms. Segmentation does not mean that personal data or subscribers’ phone number databases are transferred to you.

Yuliia Makhiboroda — Head of Mobile Marketing

Our team is here

You know your business.
We will help with the SMS campaign.

We discuss the task, check the available audience, and prepare the launch. You approve the offer, segment, and budget; we support the organizational and technical stages.

Yuliia Makhiboroda

Head of Mobile Marketing

From idea to sending

Four steps to launch

01

Define the goal

What we are promoting, whom we want to reach, and what action we expect the recipient to take.

02

Prepare the brief

We define geography, customer profile, offer, and preferred dates.

03

Approve the campaign

We check the segment, agree on the text, available reach, and budget.

04

Send and report

We launch the approved campaign and provide a delivery report.

Transparent pricing

Choose the format for your task

A targeted campaign and a campaign to your own database are different formats with separate pricing.

For existing customers

Own database

1,50 UAH

per SMS

Promotions and reminders for contacts in your database. Suitable for repeat engagement.

For a new audience

Hyper Target

2,00 UAH

per SMS

Campaign based on agreed geography and audience profile criteria. Your own database is not required.

For event-based scenarios

Smart Trigger

3,50 UAH

per SMS

Messages sent according to an agreed trigger scenario. Available events and launch conditions are confirmed by the manager.

You pay for delivered SMS. We agree on the final estimate, volume, message length, taxes, and any additional terms before launch.

Real-world examples

One technology — different business goals

Campaign scenarios presented on the current Stream Telecom page.

Dnipro · clothing store

Sports collection promotion

Audience selected by city, age, and interest in sports. Offers included promo codes.

94 purchases

Campaign sent to 2,300 recipients.

Kyiv · sushi delivery

Opening of a new location

Local audience in Podil and a discount on the first order.

270 promo codes

Used after a campaign sent to 1,800 recipients.

Kharkiv · café

Invitation to a music evening

Message for people in the city center before an evening event.

85 visitors

Result from an example campaign of 950 SMS.

The figures shown refer to individual published campaigns. Results of a new campaign depend on the audience, offer, timing, and measurement method.

What is included in our cooperation

Support at every stage

Personal account manager

One point of contact for the brief, approvals, and campaign questions.

Technical support

Assistance with preparing and sending messages under the agreed terms.

Delivery monitoring

Sending reports and a clear basis for calculating the cost.

Questions about Targeted SMS Campaigns

Pricing, setup, and campaign management.

A targeted SMS campaign is the sending of messages to filtered customer categories. Database segmentation takes audience interests and characteristics into account. This approach improves response because people receive more relevant offers.

Mass SMS campaigns use filters, while a standard campaign is sent to the entire database. In the first case, you can select gender, city, purchases, or activity. As a result, the message reaches the target audience more precisely and can increase conversion.

Targeted SMS campaigns are based on customer data. CRM data, geolocation, purchase history, and funnel activity can be used. Audience behavior in the system is analyzed in detail. As a result, SMS messages are sent only according to relevant targeting criteria.

The cost of an SMS campaign for business depends on several parameters. These include database size, segmentation depth, sending frequency, and additional services. The more precise the targeting, the higher the price per contact.

Yes. Stream Telecom supports mass SMS campaigns. You can upload your own numbers and segments. This is convenient for companies that already have a customer database and configured recipient groups.

SMS campaign services have certain restrictions. Night-time sending is prohibited by law during the designated quiet hours. Sending frequency can also be adjusted so that messages do not look like spam.

Targeted SMS campaigns are suitable for businesses of any size. They are used by local companies, online stores, and large retail chains. It is an effective tool for promoting products and services.

SMS campaigns for business are 100% legal. Lifecell, Kyivstar, and Vodafone are Ukraine’s largest mobile operators, with more than 32 million subscribers combined. Their databases for SMS advertising are built through:

  • consent provided when activating tariff plans;
  • promotional campaigns;
  • mobile applications.

Operators comply with the Laws of Ukraine “On Information” and “On Personal Data Protection” and do not transfer or sell subscribers’ personal data, including call recordings, SMS/MMS content, and browser history, to third parties. All Big Data analytical models are built using anonymized and encrypted data.

 

We are already connected to the systems of Lifecell, Kyivstar, and Vodafone. You do not need to spend weeks registering and obtaining approvals in three separate accounts (different systems) — we can handle this in 1 day. The operators trust us, as do more than 50 of our clients.

  1. ​SMS text: Latin characters — maximum message length is 160 characters. Cyrillic — maximum message length is 70 characters.
  2. The message text must comply with Ukrainian law.
  3. A callback number for an information center must be provided so that subscribers can request clarification or opt out of automated SMS messages to their numbers.​

It depends on your task. On average, the timelines are as follows:

  • Up to three days — discussion of your task and completion of the brief.
  • Up to three days — approval of the data by the operator.
  • One day — launch of the SMS campaign to the database and receipt of the report.

From 1 day if the template has already been approved by the operators. Up to 3 days if revisions are required.​

  • ​Deliverability is 100% (operators guarantee delivery if the number is active and the subscriber is within network coverage).
  • You pay only for delivered SMS. If the SMS campaign platform confirms non-delivery, we do not charge for those messages.
  • If the SMS campaign does not pass operator moderation (for example, because it is classified as spam), we will help rewrite the text free of charge and provide ready-to-use templates.

You receive an Excel report with the campaign date, number of sent/delivered SMS, price per SMS, and total campaign cost.

For more detailed analytics, you can connect third-party services to track UTM tag performance and use temporary promo codes.

Accuracy depends on the data that operators provide for targeting: ​

  • ​Geolocation-based SMS targeting: highly accurate (city/district level).
  • Age/gender: approximately 70–80% accuracy (data is taken from subscriber profiles).
  • Sending time: 100% accuracy (you choose the hours).​

How we do it:

  • Operators filter their database according to your criteria.
  • Before launch, you receive a reach report so you can adjust the parameters.​

​Tip:

  • Start with broad targeting (for example, the entire city), then narrow it based on report data.
  • Use A/B tests: send different messages to two audience groups.

​No. This information is confidential and belongs to the operators, so the report only includes a masked number range in the format +38 096 700-XX-XX.

​SMS advertising is sent to subscribers of mobile operators who have consented to receive messages. Operators select numbers for campaigns from their own subscriber databases of users who have consented to receive advertising. These numbers are not stored by Stream Telecom.

You do not need to obtain additional consent from subscribers for SMS campaigns sent on behalf of your company. The campaigns use numbers from mobile operators’ databases. The SMS service sends messages only to subscribers who have consented to receive advertising. Such consent is most often provided before using the operators’ services.

​Currently, the SMS sending service works only for subscribers of Ukrainian mobile operators. Under operator requirements, your business must also be registered or have a representative office in Ukraine.