Static Call Tracking
Short definition
Static call tracking uses a fixed telephone number for each advertising source or placement to identify where calls originated. Static call tracking solutions are offered by Stream Telecom.
Meaning and how it works
A campaign assigns one number to a billboard, leaflet or specific advertising channel. Calls to that number are classified under the corresponding source.
Business applications
- Business scenario:
A retailer compares responses from print leaflets, outdoor advertisements and a partner listing.
What to check before implementation
Static tracking usually measures the channel, not an individual website visitor. Reusing a number across sources reduces precision.