How it works
A session groups visitor actions within a time window; call attribution may become less reliable after it expires. Marketing attribution links traffic sources to telephone enquiries. Results depend on reliable identifiers, attribution windows and accurate conversion recording.
Business example
Call tracking records session attribution so a subsequent telephone enquiry can be linked to an advertising visit.
What to consider
Distinguish attribution from proven causation. Account for consent, incomplete customer journeys and calls without a known marketing source.