How it works
A website dynamically swaps the displayed phone number by visitor or session to associate calls with their acquisition source. Marketing attribution links traffic sources to telephone enquiries. Results depend on reliable identifiers, attribution windows and accurate conversion recording.
Business example
A website displays campaign-specific tracking numbers and associates incoming calls with the relevant visit.
What to consider
Distinguish attribution from proven causation. Account for consent, incomplete customer journeys and calls without a known marketing source.