Call Source
Short definition
Call Source: The marketing channel or contact point that led a customer to call a business.
Meaning and how it works
Call sources can be identified by tracking numbers, website sessions or CRM data, but some calls remain unattributed. Marketing attribution links traffic sources to telephone enquiries. Results depend on reliable identifiers, attribution windows and accurate conversion recording.
Business applications
- Business scenario:
Call tracking connects an incoming call to search advertising, a business listing or a particular landing page.
What to check before implementation
Distinguish attribution from proven causation. Account for consent, incomplete customer journeys and calls without a known marketing source.