How it works
A button can open a website or action, so its label and destination should match the message context. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.
Business example
A recipient taps Track parcel and opens the delivery-status page.
What to consider
Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.