Rich Media Messaging
Short definition
Rich Media Messaging: Messaging that supports images, cards and other multimedia or interactive components.
Meaning and how it works
Images, video and interactive elements enrich a message, but actual rendering depends on the recipient app. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.
Business applications
- Business scenario:
A business sends an illustrated product offer with a link to the order page.
What to check before implementation
Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.