Rich Media Messaging

Definition

Messaging that supports images, cards and other multimedia or interactive components.

How it works

Images, video and interactive elements enrich a message, but actual rendering depends on the recipient app. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.

Business example

A business sends an illustrated product offer with a link to the order page.

What to consider

Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.

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