RCS Business Messaging
Short definition
RCS Business Messaging: Branded business messaging based on the Rich Communication Services standard. RCS business messaging solutions are offered by Stream Telecom.
Meaning and how it works
Business RCS features depend on device and carrier support plus approved business sender registration. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.
Business applications
- Business scenario:
A retailer shows product cards and suggested replies within a compatible messaging app.
What to check before implementation
Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.