How it works
An approved sender profile helps identify the business; registration and content rules depend on the platform. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.
Business example
Customers see the company's name and branding in its approved sender profile.
What to consider
Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.