Unicode SMS
Short definition
Unicode SMS: An SMS containing characters requiring Unicode encoding rather than the GSM 7-bit alphabet.
Meaning and how it works
Unicode supports Cyrillic and other scripts, but reduces the character capacity of a single SMS segment versus GSM-7. Mobile messages travel through carrier networks and messaging platforms. Channel, encoding, templates and route limits affect delivery, timing and cost.
Business applications
- Business scenario:
A message written in Cyrillic may fit fewer characters per segment than GSM 7-bit text.
What to check before implementation
Before sending, check recipient consent, contact accuracy, character limits, delivery reporting and a convenient opt-out for marketing messages.