How it works
An approved template defines text and variables; incorrect substitution can expose the wrong personal information. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.
Business example
A company uses an approved order-confirmation template containing an order-number placeholder.
What to consider
Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.