How it works
Personalisation inserts customer or order details, but templates need safe defaults for missing fields. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.
Business example
A customer receives a notification with their name and actual appointment date when records are accurate.
What to consider
Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.