Cascading Messaging
Short definition
Cascading Messaging: Sending messages across several channels in a configured sequence based on delivery outcomes.
Meaning and how it works
Channels are attempted in priority order; subsequent sends should respect previous delivery outcomes to prevent duplicates. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.
Business applications
- Business scenario:
A platform first tries Viber and then switches to SMS if delivery cannot be confirmed.
What to check before implementation
Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.