How it works
A suggested action may open a web page, map or call flow depending on recipient-device support. Rich messaging combines text, media and interactive actions. Available features vary across apps, countries, networks and recipient devices.
Business example
A user taps Call us and opens their dialler with the support number.
What to consider
Check device support, sender approval, channel availability and fallback arrangements. Not every recipient will see or interact with a message in the same way.