Transactional SMS
Short definition
Transactional SMS: A service text message tied to a specific customer transaction or event.
Meaning and how it works
Transactional messages relate to an existing user action, such as an order confirmation, rather than promotion. Mobile messages travel through carrier networks and messaging platforms. Channel, encoding, templates and route limits affect delivery, timing and cost.
Business applications
- Business scenario:
A bank confirms an account event or an online shop sends an order reference.
What to check before implementation
Before sending, check recipient consent, contact accuracy, character limits, delivery reporting and a convenient opt-out for marketing messages.