Promotional SMS
Short definition
Promotional SMS: A marketing text message advertising a promotion, product or offer.
Meaning and how it works
Promotional SMS campaigns require a permitted audience and a clear opt-out mechanism, subject to local rules. Mobile messages travel through carrier networks and messaging platforms. Channel, encoding, templates and route limits affect delivery, timing and cost.
Business applications
- Business scenario:
A retailer sends a seasonal discount message to customers who opted in.
What to check before implementation
Before sending, check recipient consent, contact accuracy, character limits, delivery reporting and a convenient opt-out for marketing messages.