How it works
An alphanumeric sender name may replace a number, but availability varies by country and carrier. Mobile messages travel through carrier networks and messaging platforms. Channel, encoding, templates and route limits affect delivery, timing and cost.
Business example
A business uses an approved alphanumeric brand name in place of a phone number where permitted.
What to consider
Before sending, check recipient consent, contact accuracy, character limits, delivery reporting and a convenient opt-out for marketing messages.