SMS Sender ID
Short definition
SMS Sender ID: The sender name or identifier shown to an SMS recipient when supported by the network.
Meaning and how it works
An alphanumeric sender name may replace a number, but availability varies by country and carrier. Mobile messages travel through carrier networks and messaging platforms. Channel, encoding, templates and route limits affect delivery, timing and cost.
Business applications
- Business scenario:
A business uses an approved alphanumeric brand name in place of a phone number where permitted.
What to check before implementation
Before sending, check recipient consent, contact accuracy, character limits, delivery reporting and a convenient opt-out for marketing messages.