How it works
Qualification criteria should be defined in advance; call duration alone does not prove buying intent. Marketing attribution links traffic sources to telephone enquiries. Results depend on reliable identifiers, attribution windows and accurate conversion recording.
Business example
A business counts calls about the target service as qualified when its agreed duration and intent conditions are met.
What to consider
Distinguish attribution from proven causation. Account for consent, incomplete customer journeys and calls without a known marketing source.