How it works
A matching phone number does not always identify one person because numbers can be shared by families or departments. Integration brings together customer records, telephony events and business workflows. Correct operation depends on consistent identifiers, synchronisation rules and permissions.
Business example
A system flags two customer records with the same phone number for review and possible merging.
What to consider
Test API failures, duplicate events, mandatory fields and recovery after temporary outages. Avoid exposing customer data unintentionally.