CTI

Definition

CTI (Computer Telephony Integration) connects software applications and telephone systems so they can exchange call events and control functions.

How it works

The integration links PBX events with work applications. An incoming call may open a customer record, while a CRM button may initiate an outgoing call.

Business example

A support agent sees the caller's account and previous enquiries as soon as the phone rings.

What to consider

Compatibility depends on the PBX, CRM, APIs and number identification. Test permissions, event timing and failure handling.

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