SMS Opt-Out
Short definition
SMS Opt-Out: A recipient's request to stop receiving a given category of messages.
Meaning and how it works
Opt-out should suppress future promotional sends on the relevant channel, including later campaigns. Mobile messages travel through carrier networks and messaging platforms. Channel, encoding, templates and route limits affect delivery, timing and cost.
Business applications
- Business scenario:
After an unsubscribe request, the messaging platform suppresses that number for the relevant campaign.
What to check before implementation
Before sending, check recipient consent, contact accuracy, character limits, delivery reporting and a convenient opt-out for marketing messages.