How it works
A sale closed after a call can be recorded in CRM and sent back to ad platforms using permitted identifiers. Marketing attribution links traffic sources to telephone enquiries. Results depend on reliable identifiers, attribution windows and accurate conversion recording.
Business example
A buyer clicks an ad but completes an order by phone, and the CRM records the sale as an offline outcome.
What to consider
Distinguish attribution from proven causation. Account for consent, incomplete customer journeys and calls without a known marketing source.