Triggered Survey

Definition

A survey sent automatically after a specified business event.

How it works

A triggered survey follows a specific event, such as ticket closure, rather than a fixed broadcast schedule. Surveys help measure customer perceptions at particular points in a service journey. Results reflect the people who responded, not automatically the entire customer base.

Business example

A CRM triggers a feedback request after a support ticket is closed.

What to consider

Agree on question wording, survey timing and sampling. Avoid treating small or biased response groups as representative of all customers.

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