How it works
A proactive invitation appears after defined site behaviour, but overly frequent prompts can interfere with the visitor’s task. Web chat and related widgets shorten the path from a question to support or a callback. Service quality depends on agent availability and preserved conversation context.
Business example
A visitor spends time viewing pricing and the website offers help through live chat.
What to consider
Test mobile usability, response times, conversation privacy and escalation to a human when an automated workflow cannot help.