After-Call Work (ACW)

Definition

Tasks an agent performs immediately after an interaction ends.

How it works

After the conversation, the agent records the outcome, updates the CRM and completes follow-up work before taking another contact. Contact-centre routing and performance metrics need to be interpreted against service targets, staffing levels and the complexity of incoming requests.

Business example

After a call an agent records the outcome in the CRM and labels the issue before taking another interaction.

What to consider

Agree on metric definitions and reporting periods. A single number without quality, repeat-contact and workload context can lead to misleading conclusions.

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