SMS Campaign Scheduling
Short definition
SMS Campaign Scheduling: Setting the timing, frequency and sequence of SMS messages under defined rules.
Meaning and how it works
Scheduling needs time zones, quiet hours and frequency limits to avoid unwanted contact. Mobile messages travel through carrier networks and messaging platforms. Channel, encoding, templates and route limits affect delivery, timing and cost.
Business applications
- Business scenario:
A marketer schedules texts during appropriate hours and avoids sending them at unsuitable times.
What to check before implementation
Before sending, check recipient consent, contact accuracy, character limits, delivery reporting and a convenient opt-out for marketing messages.