What is it?
Call tracking – this is a convenient opportunity to track the sources of calls and draw conclusions about the effectiveness of advertising. Dynamic spoofing numbers are selected for each customer source. At the time of receiving a call, the system fixes the source and saves the data to statistics.
Call tracking types
There is static and dynamic call tracking. For each type of advertising campaigns, the optimal set of tools is selected.
Static
Allows you to record static requests linked to an advertising channel.
Typically used for these advertising channels:
- Outdoor advertising
- Radio, TV
- CPA networks
Each advertising source is statically assigned a unique phone number. All calls are recorded in the system and in the future you can evaluate the effectiveness of advertising for each channel or advertising platform. For example, one number is shown on TV, the second number is shown on the website, and there are 3 advertising billboards in the city, each with its own number.
Static tracking
Dynamic
Typically used for these advertising channels:
- Contextual advertising
- Display advertising
- Targeted advertising
Used for online advertising. After special measurements, a pool of phone numbers is allocated for work, which is dynamically allocated to each site visitor.
Dynamic tracking
Main benefits of call tracking
How Call Tracking works?
A potential client sees your ad in search, social networks or websites and follows the link to your resource.
On your site, the client is shown a number that is assigned to him for the duration of the session.
The client calls this number and the system records, along with the call, the source to which the client went.
After a call in CRM and in analytics, you see complete statistics on calls.
How to activate the service?
End-to-end analytics
Evaluate the effectiveness of advertising channels:
from the first click to the purchase
How does end-to-end analytics work?